Future of Digital Marketing…
Today, cyberculture is prevailing throughout the world. This is also referred to as an online environment. People spend a lot of time in online conversations. Most people have multiple devices in their homes such as smartphones, smartwatches, tablets, desktops, and laptop computers. You might have experienced the below events while spending time on websites. Display ads related to the products or services you have searched for. Video suggestions – when you watch a video on YouTube, the related videos will be suggested. Emails containing product features and offers continue to you if you have shared your email when purchasing any product. Questions might have come to your mind. Why are you receiving this content? How is this content reaching me? Is someone is keeping an eye on me? Have I been hacked? The answer to all these and more lies in Digital Marketing.
Today, commercial or non-commercial, big or small, all establishments are part of this online environment. In an attempt to strengthen their position in this digital world, these companies are actively joining the not-so-old Digital Marketing bandwagon. Digital marketing is now the No. 1 strategy for reaching and acquiring customers. It has become the basis of success for many businesses.
When did digital marketing begin? According to some people, Marconi, who invented the radio in 1896, can be referred to as the world’s first digital marketer. However, Ray Tomlinson is also credited with the birth of digital marketing, because he was the first to send email in 1971. There are quite a lot of marketing personalities who have made good contributions to the field but the impact that Philip Kotler has left is unparalleled. He said that demand for goods and services was not only influenced by the price but also by advertising, promotions, direct mail, retailers, and distribution channels.
To understand digital marketing, let us first talk about marketing. Marketing is the action of promoting and selling products or services, including market research and advertising. Marketing is always evolving. In the first half of the 20th century, due to the industrial revolution, supplies surpassed demand and companies strategized branding and sales. The sales are saturated in the next half, making marketing professionals in great demand. They strategized channel distribution and product pricing; in the last decade of the 20th century, the companies focused on customer loyalty and relationship. Parallelly, in this last decade, technology started taking baby steps toward social marketing. Businesses started to interact with their customers in real-time. Let me share some of the facts that took place in the 1990s.
- In 1990 for the first time the term ‘Digital Marketing’ was used.
- Archie, the first search engine, was launched in 1990.
- 1994, the first clickable web-ad banner was introduced.
- Yahoo was launched in 1995.
- In 1994 the first e-commerce transaction was done over NetMarket.
- com, the first social media site, was launched in 1998.
- 1998, the birth of Google.
- Launch of MSN Search by Microsoft in 1998.
- In 1999, the first eCRM (electronic Customer Relationship Management) was introduced.
- In India, Digital marketing started in 1996 but the real growth started in 2008 with the internet reaching the masses and people started using search engines like Google.
What is digital marketing? Digital marketing is the promotion of a business, person, product, or service over the Internet or any digital channels. It is used to connect with potential consumers digitally using online channels, electronic devices, and digital technologies. A few examples of digital marketing include social media, email, web-based advertising, pay-per-click (PPC), display ads, text and multimedia messages, Search Engine Optimization (SEO), affiliate marketing, and many more.
The common goal of investing in digital marketing is to increase engagement, increase sales and profits, create brand awareness, and connect with current and future customers. Digital marketing involves managing the online presence of a business, for example, websites, mobile applications, and company pages on social media. This is combined with online communication using Search Engine Marketing (SEM), social media marketing, and email marketing. Digital marketing is also used to grow the customer base and provide services to existing customers to nurture the client-company relationship. Digital marketers have gained popularity because consumers have moved on to tablets, phones, and computers, which are the areas where.
Did you know, that more than half of the world’s population is using social media worldwide? To put it in numbers, 4.62 billion people around the world now use social networks. India alone has 441 million social media users as of 2021.
What are the types of digital marketing? Digital marketing is multifaceted. It has so many types and you will get tempted to use them all. Remember that if you do so, you could miss out on the opportunity to make the best digital marketing decision for your business. Ensure you have the right tools to create a successful strategy that works for your business. Mentioned below are some of the types of digital marketing that can be considered:
- Search Engine Marketing (SEM). SEM aims to optimize the brand presence and conversions of a business using paid methods. SEM receives traffic by purchasing ads on commonly used SEM services like Google AdWords. These paid ads are hard to miss from organic search results on Google. The only exception is the ‘Ad’ label. They appear at top of the page before you start scrolling through organic results. This gives you instant visibility and brand awareness.
- Search Engine Optimization (SEO). When you think of digital marketing, the first thing that comes to mind is SEO. SEO is the art of optimizing content to ensure that the website is featured as a top result when relevant keywords are searched. Note that 75 percent of users never visit the second page of search engines. So, refining SEO strategy is crucial to generate more business from online searches.
- Content Marketing. Content marketing is one of the broader terms of digital marketing. Its ultimate goal is to influence your audience and build credibility. It typically covers content assets such as blog posts, infographics, eBooks, videos, white papers, and webinars.
- Pay Per Click (PPC). PPC comes under the SEM family when it applies to ads on search engine results pages, but it can also extend to affiliate marketing and ads on other websites. When using PPC, you only pay for the number of clicks you receive on your ad, making it an attractive option for businesses that have budget constraints.
- Email Marketing. It is one of the oldest types of digital marketing. It offers a way to promote your products or services, develop relationships, increase brand loyalty, and produce useful feedback from customers. You can send newsletter campaigns, confirmation emails, thank-you emails, follow-up emails, and email notifications about product updates.
- Social Media Marketing (SMM). No doubt, social media is a game-changer in marketing over the last decade. Businesses cannot afford to overlook it. You can choose from Facebook, Twitter, LinkedIn, Instagram, Snapchat, and many others. Depending on your target audience, you can choose the most relevant to your business.
- Affiliate Marketing. With affiliate marketing, you can decrease your marketing workload by outsourcing it to external service providers. This involves partnering with an online retailer that promotes your products or services on their website. You then earn a commission from each sale or lead you bring in. You only pay for conversions. No upfront costs!
- Inbound PR. The goal of inbound PR is to drive traffic to your website through content creation. Inbound PR needs to add value to the reader, otherwise, it will end up lost in search engines and social media algorithms.
- Using programs like Google Analytics and social media analytics, PR professionals can determine what their reach is for different forms of content.
What are the benefits of digital marketing? The main advantage of digital marketing is to cost-effectively target the consumer with measurable outcomes. Digital marketing offers businesses of all sizes a reasonable and well-organized way to obtain leads. In traditional marketing, where you couldn’t alter a hoarding, signpost, placard, banner, or flyer once it was up, digital marketing enables you to modify your campaign on the go. Measure the results of your campaign in the form of impressions, clicks, likes, comments, shares, and conversions and accordingly adapt as needed to drive the best possible results.
The benefits of digital marketing over traditional marketing are low cost, good return on investment, easy to measure, easy to fine-tune, easy to share, clear targeting, global reach, target segmentation, and greater engagement.
What is the future of digital marketing? Digital marketing is now at its peak. 91% of potential customers have moved online where they are actively searching for products and services. This makes the digital marketing space more lucrative and popular for marketers and businesses. The next big leap that digital marketers are discussing is the power of AI and ML in the forms of augmented reality and voice search systems. Innovations in this field are already on the rise and are expected to be even more integrated into digital marketing. Businesses need to ensure that they have a good foot in current practices to be able to take advantage of the advancements that will come. From artificial intelligence in marketing to the use of social networks for customer service, insight, and data-driven marketing, multilingual SEO will see major innovations in the online domain.
What is the scope of digital marketing? With 441 million social media users and counting in India, there is a huge scope for digital marketing. According to a Goldman Sachs report, the scope of digital marketing in the Indian Internet industry alone is going to be worth US$160 billion by 2025. This is thrice its current value. That makes us aware of the scope of digital marketing in India and in-demand jobs.
Is digital marketing a good career? The data speaks, yes, digital marketing is one of the best careers with good salaries. The average salary of a digital marketer at an executive-level position lies between INR 3.0 and 5 Lacs per annum. The digital marketing manager’s salary range is between INR 7.0 – and INR 10 lacs, with experience of 5-9 years. Digital Marketing will remain the most powerful way of marketing in the future. Keep in mind, that the dynamics of digital marketing are changing every day, and therefore a digital marketer has to be active, prepared, smart, and adjust to the latest changes.
What are the job roles of a digital marketer? The key responsibilities of a digital marketer are to plan and monitor the company’s online presence on relevant platforms. Create and upload images for the organization’s website, plan and execute online advertisements on various platforms, increase brand awareness, generate leads, measure the output of activities done, and report the performance of all digital marketing tasks using a Web analytics tool and demonstrate an effective return on investment (ROI).
What kind of Digital Marketing Jobs are available for fresher? As young people, digital marketing jobs are attractive and lucrative. The various digital marketing jobs are Social Media Marketing Executive, Digital Marketing Executive, Search Engine Optimization Executive, Search Engine Marketing Executive, Content Marketing Executive, Web Development Executive, Email Marketing Executive, etc. The average salary for a Digital Marketing fresher is about INR 3.0 to 5.0 Lacs per annum. This will depend on various other factors, such as skills, company, and location of work.
How to start a career in digital marketing? To get started on a career in digital marketing, one can explore the offerings of IANT. Star Digital Marketing Expert is an all-inclusive course that is suitable for learners and professionals of all levels and disciplines and will prepare them for a specialized role within the overall marketing domain. This course is a mix of digital marketing, Google analytics, and web security. Knowledge of Data Analytics can be an added advantage.
This course in collaboration with Star Certification is backed up with international certification – Star Digital Marketing Expert, at the world’s lowest price. The course contains topics such as Online Environment, Website Planning, Email Strategy & Marketing, Search Engine Optimization, Pay-Per-Click, Google AdWords, Google My Business, Google Analytics, Google Search Console, Google Tag Manager, Social Media Strategy and Marketing, Social Media Marketing Strategy, SEO & Social Media Marketing, Content Marketing, Social media marketing tools (Facebook, LinkedIn, Twitter, Pinterest, YouTube, Instagram), Measuring Results of Social Media Marketing Tools, Mobile Marketing, Developing Mobile Applications and Content, Affiliate Marketing, Programmatic Advertising, Online Reputation Management, Reporting & Conversion, Google Shopping Ads, Bing Ads, Quora Marketing…
Who can do the Digital Marketing course? Students of 10+2, Undergraduates, Graduates, Diploma holders (B. A, B. Com, B. Sc.), Post Graduates, and professionals in Marketing or Technology can do this course. This course will be highly helpful for B. A and B. Com students.
At IANT, the training is conducted by certified trainers. The curriculum includes case studies. Students can opt for classroom, online, or hybrid models of training sessions according to their convenience. Job assistance is provided to all students who have completed the Program successfully, in collaboration with the job portal https://allitjob.com. Register on this portal and receive alerts on suitable digital marketing job openings.
The limitlessness and pace at which digital technology is moving can be confusing and overwhelming, especially when you are searching through and learning it on your own. Our digital marketing expert trainers can guide you to be hands-on across digital marketing platforms. IANT will train you to grow and innovate in preparation for the years ahead.